Hi! It’s Atara and Ariel, founders of Pineapple Collaborative. You’re receiving this email because you signed up for Pineapple’s email list so many years ago. And we’re writing with exciting news…

Introducing Pree! A new lifestyle brand about the juicy world of women and food rooted in inspiration, nourishment and connection.

For years you’ve asked, “What happened to Pineapple? Will it ever come back?” Today, we finally get to say: “We’re back!”. Not as Pineapple, but as something new. There’s a real story behind this journey. It’s messy and took us years to even know how to talk about it. We promise we’ll give the full scoop on Pineapple in our next post. But today, we just wanted you to meet Pree!

Why “Pree”?

“Pree” means fruit in Hebrew and embodies the spirit of how we’d express Pineapple today. It’s simple and sensual–something grown, gathered, savored and shared. It’s a word that holds seasons, pleasure and ritual all at once.

Welcome to our juicy world!

Pree is a new place for taste — exploring food, gardens, kitchens, rituals, style, gathering, and the women who inspire us through all of it.

Though so much has changed, we’re returning to the part that mattered most: connection, curiosity, and our shared love of food.

Over the coming months, we’ll be reviving beloved series like The Pantry, introducing new content formats to savor, and creating the kind of experiences we’ve been craving.

But this time, we’re building it differently.

Pree isn’t backed by investors or sponsors. Our genuine hope is that it’ll be backed by YOU.

Community-supported media only works if the community shows up. Welcoming 100 Founding Members by November 8th is what lets us build Pree the way it deserves to be built.

To reacquaint ourselves, we’re sharing our first month of Pree for free! And if Pineapple ever inspired a meal, introduced you to someone new, or made you feel more connected to food (or simply made your world feel a little brighter), we hope you’ll stay with us as a paid subscriber, or even better, as a Founding Member.

Join Us!

Paid Subscribers: $8/month or $80/year

• Full access to every newsletter and every issue of The Pantry

• Our members-only community chat

• Commenting on posts

• The joy of supporting community-supported media from day one

Founding Members: $180/year

Our goal: welcome our first 100 Founding Members by November 8th.

Everything above, plus:

• Get featured: a chance for you and your work to be spotlighted in our weekly newsletter

• Gather with us: invitations to exclusive virtual and in-person events

• Shape the conversation: submit your questions for our interviews

Thank you, thank you, thank you for being in our corner! Whether you’ve been here since the potluck days over a decade ago or found our products on the shelf a few years ago, we’re so glad you’re here now. Welcome to our juicy world!

With love,

💛 Atara & Ariel

PS. Follow along on Instagram at @eatpreelove.

Subscribe now